#SocialMedia Is a Waste of Time Without Building an Email List via @meloniedodaro

#SocialMedia Is a Waste of Time Without Building an Email List via @meloniedodaro

Excellent article sur la nécessité de mettre en place une mailing list en complément de son audience sur les réseaux sociaux, très précis et concret sur la bonne approche, par Melonie Dodaro :

Are you spending tons of time executing a social selling strategy that’s not working as well as you hoped?

Businesses need to start investing more time and energy into building an email list rather than putting all of their energy into social media alone. An email list allows you to stay in touch, provide consistent value, remain top of mind and (occasionally) sell something.

http://goo.gl/wcGKKq