Why #BigData Could Lead To More Risk Taking In Advertising via @avi_dan @Capgemini

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Why #BigData Could Lead To More Risk Taking In Advertising via @avi_dan @Capgemini

As we are about to worship at the altar of advertising creativity this Sunday during the Super Bowl, let’s reflect for a moment on the most essential element of creativity – risk taking.

http://goo.gl/5alaJD

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