Choose the Right #Innovation Method at the Right Time #Management via @HarvardBiz
Choose the Right #Innovation Method at the Right Time via @HarvardBiz
In the industries plagued by the most uncertainty, how do companies hold on to their ability to innovate? And how do they achieve, and keep, an innovation premium in the market?
We found that managers who help their firms create and maintain an innovation premium use a different set of tools than their more traditional counterparts — tools honed in start-ups and specifically designed to manage uncertainty.