[#Startup] Comment présenter son #BusinessModel en fonction de l'interlocuteur ? via @ashmaurya @Medium
Dans cet article, Ash Maurya créateur du Lean Canvas explique comment présenter un business model en fonction de l'interlocuteur, tout est question de Story Telling.
In his groundbreaking book, “All Marketers are Liars Tell Stories”, Seth Godin defines a “worldview” as the set of rules, values, beliefs, and biases people bring to a situation.
Good marketing is NOT about changing a person’s worldview, but rather framing your story in terms of their pre-existing worldview.
The same is true in entrepreneurship.
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