[#Startup] #Stratégie et #BusinessModel n’ont rien à voir ! via @Nicolas_Colin @LinkedInPulse

Stratégie et Business Model n’ont rien à voir !

Voilà bien un point qu’il est de rappeler, stratégie et business model ne sont pas du tout des synonymes ni ne représentent le même concept. Nicolas Colin (The Family) revient dans cet excellent article sur les différences fondamentales qui existent entre ces deux concepts et donne les clés de lecture pour ne plus faire de confusion. Alors si vous faites partie de la catégorie de ceux qui ne font pas forcément la différence, cet article est fait pour vous.

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The very notion of a value chain may be obsolete as the economy becomes more digital. The value chain was relevant in a world where various industries were clearly separated from one another, with those familiar, pipeline-type, industry-wide value chains. Now that more heterogeneous activities are combined to serve the largest tech companies’ strategic positioning, it becomes more difficult to fit the concept of a value chain into business reality.

Another explanation for the absence of reasoning in terms of a distinctive value chain could be the tech world’s preference for reasoning in terms of business models. Indeed the dominance of the business model as a key structural concept in the digital economy may destroy incentives for strategic thinking: a strategy is designed for the prospective pursuit of Porter’s “right goal”, whereas a business model is discovered in retrospect as the company grows. Porter himself is highly skeptical when it comes to reasoning in terms of business models.

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